Which group primarily influenced beauty trends in the early 20th century?

The early 20th century saw significant beauty trends being shaped largely by celebrities and prominent society figures. This era was marked by the rise of Hollywood, which played a crucial role in popularizing certain styles and aesthetics. Actresses and socialites set standards with their fashion choices, hairstyles, and makeup, which were widely publicized in magazines and moving pictures.

Film stars like Greta Garbo and Clara Bow became iconic symbols of beauty, inspiring countless women to emulate their looks. These celebrities often collaborated with beauty brands and were at the forefront of marketing campaigns, which further solidified their influence on public perceptions of beauty.

While local influencers and political figures certainly had their roles, their impact was not as pronounced in the realm of beauty trends compared to that of celebrities and society figures. Sports personalities also began to gain some visibility around this time, but they primarily influenced physical fitness and athletic trends rather than beauty standards.