What scenario exemplifies viral marketing for a lash technician?

Viral marketing is characterized by the rapid spread of information or promotion through social networks, which can lead to increased awareness and engagement without significant additional costs. A client posting about their service on social media fits this definition perfectly. When a client shares their positive experience with others, especially if accompanied by visuals of their lashes, it can reach a wide audience beyond just potential customers. Their post may encourage friends or followers to seek out the same service due to the social proof provided through a personal testimonial. This word-of-mouth effect is a crucial element of viral marketing, as it taps into the influence of peers and the power of online sharing.

In contrast, changing prices, running paid advertisements, or offering discounts, while potentially effective marketing strategies, often do not embody the essence of viral marketing. These approaches rely more on traditional marketing methods or structured promotions rather than the organic, spontaneous sharing that characterizes viral engagement.