What is a recommended strategy for Lydia to improve her social media presence for her eyelash business?

Starting with postings every other day and gradually increasing to daily posts is a recommended strategy because it allows for a consistent and manageable approach to content creation. This method balances quality and quantity, ensuring that Lydia can maintain the standard of her posts while engaging her audience regularly.

Regular and frequent posting is essential in building a brand presence and keeping followers interested. It helps in reaching a broader audience and engaging with them effectively over time. As Lydia increases her posting frequency, she can analyze what types of content resonate best with her audience, allowing her to adjust her strategy dynamically to optimize engagement.

By incrementally increasing her posting frequency, Lydia can also avoid burnout and ensure that each post is thoughtful and aligns with her brand image, which is crucial in the beauty industry. This gradual approach allows her to develop a consistent posting rhythm that her audience can rely on.

The other strategies might lead to less engagement or missed opportunities to connect with potential customers effectively. Relying solely on holidays would severely limit interaction and can make her brand feel less active or engaged. Limiting herself to just Instagram could also restrict her reach, considering other platforms can provide significant visibility and engagement opportunities. Lastly, posting infrequently could lead to diminished visibility and a lack of engagement from followers.